Kindness Wins is a community-based campaign established by Lloydminster and District Co-op 12 years ago in recognition of national Pink Shirt Day.
The campaign’s intent is to promote kindness, inclusion, respect, and love in our schools, workplaces, and homes. This year’s merchandise features a design by Lloydminster-based artist Brandi Hofer.
$2 from every hoodie/crewneck, and $1 from every t-shirt sold is donated to Beyond Borders Circle of Change, a non-profit coalition of schools and charities in our community who work to bring positive change to our communities. With funding from Kindness Wins, they provide Kindness Wins grants in local classrooms, facilitate anti-bullying training, and more.